|
| |
|
|
Proposal for Brand Development
Brauner, Jakub ; Rampulová, Kateřina (referee) ; Zich, Robert (advisor)
Bakalářská práce je zaměřena na rozvoj značky malé realitní kanceláře APOLLO reality. Teoretická část je zaměřena na vymezení pojmů a postupů v oblasti brandingu a reality. Dále se zde vymezuje rámec pro rozvoj značky. V analytické části byla provedena interní analýza společnosti se zaměřením na byznysovou a brandingovou část firmy. V externí části analýzy byl proveden průzkum vnímání značky a posouzení vizuální identity hlavních konkurentů. Na základě výsledků analýz byl vytvořen návrh pro rozvoj značky a kontrolu značky. Součástí návrhu je i plán implementace změn a kalkulace nákladů.
|
|
|
Detached house with real estate agency
Langer, Ivo ; Sláma, Ludvík (referee) ; Utíkalová, Ivana (advisor)
The project deals with a new building of a house with a real estate agency in Sokolnice. The building is designed as a detached house. The site is situated in a gently sloping area. The three-storey house has a T-shaped ground plan and a partial basement. The first floor is functionally divided into a living part and business premises. The project includes a garage and two parking spaces for the customer of the real estate agency. The building is provided with a single skin and vegetative flat roof and masonry from the ceramic bricks Porotherm. Shuttering blocks CSB are used in the basement.
|
|
|
Proposal of a Business Strategy for a Real Estate Agency
Stehlík, Michal ; Pekárková, Lucie (referee) ; Škapa, Stanislav (advisor)
This thesis, entitled "Proposal for a real estate agency business strategy", deals with the theory and practice of strategic management. The theoretical part deals with the establishment of an SME, a successful business plan assumptions and modern management methods. This part describes the process of implementing a strategic analysis of business which introduces the optimal strategy. The practical part is analyzing specific newly formed company, which is a comprehensive strategic analysis conducted both his surroundings, and the government's socio-economic environment, including Porter's competitive forces model, both strategic analysis is also subject to internal company environment. Based on the lessons learned is a SWOT analysis provided. The main contribution of my work is a comprehensive proposal of the optimal strategy for the company in the future. The conclusion evaluates the effect of foundation of the business.
|
|
|
Business Plan
Borovcová, Lucie ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
Master's thesis elaborates a business plan of real estate agency. On bases of theoretical knowledge and facts found, the thesis presents a concept of establishment, economical evaluation and a feasibility of the project realization.
|
|
|
Marketing of Real Estate Agencies
Svoboda, Robert ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The Diploma thesis describes marketing of the real estate agencies. Theoretical part is focused on marketing and real estate agencies. It also provides advices in marketing for model real estate agency. Practical part is focused on analyzing selected options by using WSA method. Then I tried to find out which option has the best rating.
|
|
|
Proposal of Measures for Improving the Quality of Services in the Area of the Facilitation of Real Estate Trading
Páč, Lubor ; Pavlíková, Andrea (referee) ; Kledus, Robert (advisor)
The aim of this diploma thesis is to analyse development in arranging of the real estate transactions in the Czech Republic after 1989 and describe contemporary condition. Contemporary condition was analysed as unsatisfactory. There does not exist any law that would regulate real estate market, neither is there a duty to proof a professional training or ability for the business. Real estate agencies do not have a good reputation in the Czech Republic and with many citizens they are unfavourable. As a reaction upon contemporary unsatisfactory situation, the Economic Bureau of the Czech Chamber of Deputies elected an operative group that is supposed to maintain a survey of the contemporary situation in the real estate market and suggest possible solutions. This work aims also to analyse the suggested solutions and to supply solutions that would be missing.
|
|
|
Leadership, management and the selection of employees in the real estate sphere
Togner, Ondřej ; Starnovský, Jan (referee) ; Linkeschová, Dana (advisor)
Diploma thesis discusses the work of management and selection of new colleagues in the real estate market. The objective of diploma thesis is to comprare if management work and selection of new colleagues is corresponding with specializaded literature. The theoretical part deals with basic concepts from the area of management, selection new employees and real estate market. Over the three different studies (questionaries, personal interwiev and work experiens) in the practical part, I made the colletion of date, analysis and evaluation. At the end of the work, I made assessment theoretical and practical part, my self recommendation and conclusions of the diploma thesis. Including diploma thesis is manual for collection of new staff in real estate market.
|
|
|
Marketing Communication of a Company Operating in the Real Estate Market
Rosecká, Petra ; Hladká, Lucie (referee) ; Mráček, Pavel (advisor)
This thesis is focused on the marketing communication of a company operating at the real estate market. It contains a theoretical definition of the most important terms of marketing and the real estate market. There are described current situation of researched company using marketing activities and marketing research. There are proposals to improve the marketing communication of the entity. These proposals are evaluate at chapter analysis of results.
|
|
|
Influence of Advertising on Real Estate Buying Decisions
Vrlová, Iva ; Lukáč, Michal (referee) ; Barňák, Tomáš (advisor)
The work deals with the development of advertising and marketing channels used by real estate agency on the Czech real estate market. Detailed phase defines the different types of advertisings and actors entering in the real estate market, as between sellers and buyers than among the intermediaries as well. If the real estate agency want to apply or increase sales through certain advertising, is the task of this work determine which target groups to use for specific kind of advertising.
|
guest ::
